{"id":1893938,"date":"2026-07-07T17:34:28","date_gmt":"2026-07-07T14:34:28","guid":{"rendered":"https:\/\/happymonday.ua\/jobs\/1893938"},"modified":"2026-07-22T00:33:23","modified_gmt":"2026-07-21T21:33:23","slug":"digital-marketing-specialist-at-betterme-14","status":"publish","type":"job","link":"https:\/\/happymonday.ua\/en\/jobs\/1893938","title":{"rendered":"Digital Marketing Specialist at BetterMe"},"content":{"rendered":"<p><strong>About us:<\/strong><\/p>\n<p><strong>BetterMe\u00a0<\/strong>\u2014 a global wellness ecosystem empowering millions to become better \u2014 physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.<\/p>\n<p>We\u2019re hiring a Marketing Specialist to join a high-growth global product team and own the channels that bring new users in. You&#8217;ll work in a fast-paced environment, experiment constantly, and leverage AI tools to stay ahead of the competition.<\/p>\n<p><strong>Your impact:<\/strong><\/p>\n<ul>\n<li>Develop and scale Paid Social channels, building and optimizing campaigns using AI-powered tools for faster testing cycles.<\/li>\n<li>Use AI to identify trends early, generate creative hypotheses, and surface insights to inform creative and bidding decisions.<\/li>\n<li>Run A\/B tests across campaigns and ad creatives to continuously improve performance.<\/li>\n<li>Translate performance insights into clear, actionable briefs for the design team.<\/li>\n<li>Collaborate with analytics and creative teams to build full-funnel acquisition strategies.<\/li>\n<li>Manage advertising budgets, report on channel performance, and forecast the impact of UA activities on key business metrics.<\/li>\n<\/ul>\n<p><strong>About you:<\/strong><\/p>\n<ul>\n<li>At least 2 years of experience in Performance Marketing with hands-on campaign management across paid channels.<\/li>\n<li>Solid understanding of the Meta Ads, including campaign structure, audience targeting, creative formats, and attribution.<\/li>\n<li>Practical experience using AI tools as part of your day-to-day workflow, whether for research, content, analysis, or optimization.<\/li>\n<li>Experience managing advertising budgets and converting performance data into clear business forecasts and reports.<\/li>\n<li>A proactive mindset with a genuine drive to generate ideas and find solutions rather than waiting for perfect conditions.<\/li>\n<\/ul>\n<p><strong>In this role, you&#8217;ll have:<\/strong><\/p>\n<ul>\n<li>A strong, experienced team of marketers, analysts, and creatives.<\/li>\n<li>A global product with real audience scale across multiple markets.<\/li>\n<li>Access to AI tools and the freedom to integrate them into your workflow.<\/li>\n<li>A culture of experimentation where good ideas get tested, not just discussed.<\/li>\n<li>Room to grow as the team and product scale.<\/li>\n<\/ul>\n<p><strong>What you get at BetterMe:<\/strong><\/p>\n<p>A mission that inspires.\u00a0Every line of code, every design, every idea helps millions of people become healthier and more confident.<br \/>\n<strong>Trust without micromanagement.\u00a0<\/strong>You manage your time and make decisions independently. We value outcomes, not online hours.<br \/>\n<strong>Growth opportunities.<\/strong>\u00a090% of our leads have grown within the company. There\u2019s space for initiative, new responsibilities, and real career upgrades.<br \/>\n<strong>Flexible work format.<\/strong>\u00a0Choose what works best for you \u2014 office, remote, or hybrid.<br \/>\n<strong>Wellness in practice.<\/strong><em>\u00a0Offline:\u00a0<\/em>workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities \u2014 everything you need to recharge and reset together<em>. Online:\u00a0<\/em>regular online workouts, partner discounts, and free access to our products.<br \/>\n<strong>Health insurance &amp; corporate doctor.<\/strong><br \/>\n<strong>Open communication.<\/strong>\u00a0Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.<br \/>\n<strong>Support for sports events.\u00a0<\/strong>We cover entry fees and encourage the team to compete and participate together.<br \/>\n<strong>Modern equipment.\u00a0<\/strong>We provide new hardware and everything you need for productive work.<br \/>\n<strong>Legal &amp; finance support.\u00a0<\/strong>Experienced lawyers and financial specialists are always there to help \u2014 from documents to personal consultations.<strong><br \/>\nAn ambitious environment that gets recognized.\u00a0<\/strong>Over the past two years, the BetterMe team has doubled in size, and we were named among Forbes\u2019 Top 10 Best Places to Work in 2026.<\/p>\n","protected":false},"author":113476,"featured_media":0,"parent":0,"template":"","meta":{"_acf_changed":false,"content-type":"","_unlist_post":false,"footnotes":""},"class_list":["post-1893938","job","type-job","status-publish","hentry","job_global_category-healthtech-welness","job_global_category-it_product","job_category-strategist","job_category-ppc-marketing","job_category-other-marketing","job_category-marketyng","country-ukraine","city-kyiv"],"acf":[],"job_city":[],"job_type":"full-time","_links":{"self":[{"href":"https:\/\/happymonday.ua\/en\/wp-json\/wp\/v2\/job\/1893938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happymonday.ua\/en\/wp-json\/wp\/v2\/job"}],"about":[{"href":"https:\/\/happymonday.ua\/en\/wp-json\/wp\/v2\/types\/job"}],"author":[{"embeddable":true,"href":"https:\/\/happymonday.ua\/en\/wp-json\/wp\/v2\/users\/113476"}],"version-history":[{"count":1,"href":"https:\/\/happymonday.ua\/en\/wp-json\/wp\/v2\/job\/1893938\/revisions"}],"predecessor-version":[{"id":1893962,"href":"https:\/\/happymonday.ua\/en\/wp-json\/wp\/v2\/job\/1893938\/revisions\/1893962"}],"wp:attachment":[{"href":"https:\/\/happymonday.ua\/en\/wp-json\/wp\/v2\/media?parent=1893938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}