Digital Marketing Manager at British American Tobacco

British American Tobacco is looking for Digital Marketing Manager.

Main responsibilities:

• Development and implementation of digital marketing strategy for new consumers acquisition, engagement and existing consumers longtime success;
• Develop, approve with stakeholders and implement digital activation promotions cycle grid in line with marketing strategy;
• Track and report on digital performance KPIs;
• Control allocated budget;
• Media, PPC, SERM and affiliate marketing strategy development and implementation;
• Leading of consumer experience management through web development of brands’ resource and partner projects;
• Strategy development and implementation of content marketing online communications;
• Coordinate and manage e-commerce and online retailers’ sales channels;
• Lead negotiations and contractual agreements with relevant 3Ps (3P logistics, e-payment provider, digital marketing agency, etc.);
• Develop and implement consumer management and CRM analytics. Guide build of loyalty, retention and other engaging mechanics for consumer long time success;
• Establish and lead direct marketing and social media communications;
• Lead careline platform development and management.

Requirements:

• Online consumer journeys development and implementation;
• E-commerce platform management;
• E-commerce providers management: logistics, payment gateways, other;
• Digital Marketing strategy development and implementation management;
• Cases with proved results in SEO, social media marketing, PPC, online media ad, search platforms ads;
• CRM, database management;
• Careline/ customer support line management;
• Marketing activation automation;
• Digital analytics (KPIs tracking).

Knowledge and skills required:

• Master Degree in Marketing/ Digital Marketing;
• Advanced level of English language;
• Advanced understanding of digital marketing;
• Advanced analytical skills;
• Well-developed understanding of generic marketing principles;
• Creativity, out of the box thinking, Adaptability to change, People management skills, Drive for results, Good communication and negotiation skills, Team-work skills.

Will be a plus
Experience with platforms: Shopify, Magento, Salesforce CRM, marketing automation (email, sms).

Full time / Повна зайнятість British American Tobacco