Digital Marketing Manager at Kyiv Post

Kyiv Post is looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels with the goal of growing readership and boosting paid online subscriptions. This is a demanding position that requires a person who is motivated to learn the latest trends and adapt the most successful strategies in the news media industry.

Responsibilities

• Plan and execute email marketing strategies to convert non-paying readers to subscribers, identify tools to attract new leads, build, sort, and maintain subscriber databases
• Test, measure and report performance of email marketing and SEM (Google, etc.) campaigns and assess against KPIs
• Prepare monthly, quarterly, and yearly digital report that includes performance results of all digital marketing activities
• Manage communication with subscribers via email
• Brainstorm new and creative growth strategies

Requirements

• Proven record of a successful implementation of email marketing campaigns via online tools like Mailchimp, Sendpulse, and alternatives; ability to set up email marketing campaigns, design, write marketing copy, schedule, A/B test across audience segments
• Excellent command of written English (C1 level) and business communication; ability to assist clients via email to troubleshoot technical and subscription issues
• Strong knowledge of Google Analytics; ability to set up trackers for traffic sources, subscription purchases, Facebook pixel, and other trackers for marketing purposes and analytics
• Data-driven thinking; ability to work with, generate, analyze, structure, and present data via Google Documents, Google Sheets, and Google Presentations
• Knowledge of sales funnel requirements for modern digital and media products; ability to build sales funnel logic and adapt across products and marketing channels
• Knowledge of SEM tools on such platforms as YouTube, Google, as well as social media platforms like Facebook, Twitter, etc.
• Basic graphic design skills; able to use tools like Canva and more advanced design software like Photoshop, etc.

Would be a plus

• Experience working in tech/media companies before, knowledge of media and/or subscription-based digital products, trends
• Experience working in customer support and assisting English-speaking customers
• Experience in setting up Google, YouTube, Twitter, Facebook ads
• Experience working with payment vendors like Paddle, Way4Pay, Apple Appstore, etc.
• Experience working with iOS app marketing instruments, knowledge of mobile app marketing strategies
• Experience working with Photoshop

2020-11-12T11:12:49.000 2020-12-13T23:59:59.000 Full time / Повна зайнятість Kyiv Post