expla is a Ukrainian engineering marketing company that develops projects in the field of performance marketing. It combines an entrepreneurial business approach and modern technological solutions to achieve results. expla's mission is to help online businesses of all sizes grow faster with marketing services and expertise.
The main activity of the company is finding a solution for attracting partners in various directions: social media advertising, affiliate network and comparison websites in various verticals with the help of organic traffic (SEO) and contextual advertising (SEM).
expla specializes in CPA (Cost Per Action) marketing and works at every stage of user acquisition and traffic monetization. The main markets of cooperation are the USA, Germany, Canada, Great Britain, Australia, Brazil, France, and others.
expla conducts a socially responsible business. It does not cooperate with the russian market. The agency donates to the Armed Forces of Ukraine every month and believes that the victory of Ukraine is nearing its end. Over the past year, the expla team has grown by 30% compared to the previous period. The company also plans to increase significantly the number of employees by the end of 2024.
Value match is one of the criteria taken into account during the quarterly evaluation of employees, as well as when hiring new people to the team. For the expla team, common values are 👇
Nowadays, the team:
In addition, the expla team sorts garbage, plants trees in Kyiv's botanic gardens, disposes of batteries, and uses only certified eco-products. The company has also been taking care of an office turtle named Petro for several years.
There is a five-day working week with no time tracking in expla. Employees work exclusively for the result, not for the time spent in the office. During martial law, all employees can work both online and offline. Currently, there are two offices in Kyiv and Warsaw.
There is a gym, daily breakfast, lunch, and snacks in Kyiv’s office.
During blackouts, the agency was ready to provide its employees with all necessary things such as generators, satellite Internet, and supplies of food and water. In case of a fuel shortage, the company is also able to provide its employees with it.
expla offers in-house training programs. The company conducts management schools, invites external lecturers, and provides opportunities for employees to give speeches.
Every year, the employees receive money for training. They can spend money on paying for specialized courses, in particular, learning languages. Trainees are also provided with such an opportunity.
The company also reimburses the employees for the expenses of personal psychologist services without any limitation.
The company has been taking care of the safety and comfort of its employees since the first days of full-scale war. expla:
In addition to employees, expla also supports the Armed Forces of Ukraine. At first, the company cooperated with different foundations. Now they are actively supporting the Ground Forces of the Armed Forces of Ukraine and Special Operations Center “А”. When the company was preparing New Year's gifts for employees, it chose the products of the UNITED24 project — Azovstal bracelets and Balenciaga hoodies. The proceeds from the sale went to support Ukraine.
There are more than 100 people in the team. Thanks to the contribution of each of them, the business growth has been measured in double digits quarter after quarter for the past few years. That is why Cpamatica chooses the path of uncompromising selection of candidates. Thanks to this approach, people work longer, get more satisfaction from work, and grow with the company.
The motivation of marketers in the company consists of two parts: competitive rate and a percentage of their profit. It can usually exceed the rate by several times, so the remuneration of expla specialists is much higher than the market offer. That is why expla chooses the path of uncompromising selection of candidates. Thanks to this approach, people work longer, get more satisfaction from work, and grow with the company.
Each candidate goes through four steps of recruitment: screening —> interview —> test task —> final interview.
expla hires people online. The entire path from reviewing a CV to a job offer can be completed in a week.
expla pays attention to soft skills and previous activities. If the candidate participated in various pet projects, was active at the university, and helped start businesses for friends (such experience is also taken into account). These tips can be helpful for junior specialists who have not had any professional experience yet.
The company considers economists, analysts, IT students, and mathematicians for marketing positions. You can also switch from Big Four companies, banks, and FMCG successfully.
The trial period usually lasts three months. This is the time during which the prospective employee has the opportunity to demonstrate his/her ability to achieve high results at work, as well as to understand whether the new position meets his/her expectations. expla uses this period to evaluate employees’ abilities, professional skills, and overall performance. The conditions for passing the trial period (fulfillment of KPIs and tasks) are written in the offer.
After the end of the trial period, HR assesses the specialist's work for the first three months based on the competency matrix. It contains a list of hard and soft skills that the employee must possess.
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