Before Universe, I worked in marketing for 5 years. The beginning of a full-scale war became a stimulus to stop and rethink my attitude to work. So I started looking for a new company for employment. I wanted a job where I could quickly see results and qualitatively improve my expertise. Therefore, I decided to narrow my specialization and focus on performance marketing. It was important for me to objectively analyze my impact on the product, but I didn't want to chase the numbers.
At Universe, I am responsible for the creative campaigns for our products, which are seen by over 10 million users daily. I am engaged in research of audience's attention. I love my work for the mix of creativity and analytics. For me, it is one of the most interesting occupations. The lack of experience in creative marketing in IT did not prevent me from switching and developing in a new direction.
Creative Marketing Specialist