Head of User Acquisition (remote) at Applica Agency

About Us

Hi, we’re Applica — the mobile growth partner working with the teams behind leading apps like Loona, Fabulous, Fitonomy, Freeletics, Drops, and many others 👋

We are on a mission to become the world’s leading growth partner for digital app owners.

Why is working at Applica even better than at a product company?

Generally, people prefer working in product companies over outsourcing ones.

We believe Applica is a unique type of product company that distinguishes itself even more from typical product companies in the following ways:

— You gain access to hypothesis testing at a speed and volume three to five times faster than in a typical product company. How is this possible? You won’t be bogged down by mundane tasks such as endless meetings and planning. Your focus will primarily be on creating hypotheses, testing analytics and user research insights, and scaling accounts.

— We manage multiple products simultaneously, mostly world-class startups, ensuring that you are never bored and have the opportunity to gain profound experience in various domains.

— We tackle only the most challenging issues for our products. Imagine us as McKinsey in the world of mobile consumer apps.

About the Role

We’re looking for an experienced User Acquisition Manager with team lead experience who wants to make the next career step.

We’re looking for a person that:

— ambitious enough to scale our budgets to $1ml / month and higher acquisition from in 3X times astonishing experience in scaling consumer apps;

— experienced enough to apply strategies for different categories and product stages;

— curious enough to analyze and optimize our approach and processes within the User Acquisition department.

Key Tasks with hands-on work?

— Execute campaign creation & management on the biggest paid advertising platforms (Facebook, Google, TikTok, Snapchat, etc.)

— Compile & analyze acquired data;

— Perform competitor research to improve clients’ performance;

— Participation in discussions and brainstorms of new ideas for different mobile products

Key Tasks as the Head of UA?

— Manage, train, and scale the User Acquisition Team;

— Collaborate with creative and product team;

— Build relationships with the main stakeholders of each project;

— Keep track of and performance of key performance metrics (CPA, ROI, Ad Spend)

— Look for new platforms and strategies to scale;

Skills and experience?

— Experience executing positive ROI campaigns of over $1m per year for subscription-based apps;

— 3+ years of experience in Media Buying / User Acquisition;

— Mobile Apps experience in the Tier-1 market;

— Operate efficiently in Google Sheets / BI;

— Upper-Intermediate English (min. B2);

— MMP & SKAN experience (setup, tracking);

— Strategic thinking and approach;

— Entrepreneurial spirit, willingness to take risks, and desire to develop

What do we offer?

— Ability to work with world-class products. Our clients are reaching top positions in their categories on the App Store and Google Play;

— Remote work is possible. Flexible schedule, no 9 to 5. Premium-class office space in Lviv;

— Team of professionals. International experts from the best apps in the industry;

— The versatility of projects. Mobile apps from such categories as Meditation, Health&Fitness, Education, Entertainment, etc;

— Minimum bureaucracy, people management, and 0 useless meetings;

— Above market salary with performance bonus;

— Competitive salary with performance bonus.

What your typical day will look like?

— Deep dives into analytics and user segmentation.

— Competitors’ research.

— Hypothesis generation, ideation.

— Collaboration with Marketing and creative production teams.

— Occasional presentations to stakeholders.

— Strategizing and goals for the project

Contact us if you:

— Efficient (able to find ways to do tasks quicker);

— Keen to learn;

— Attentive;

— Able to provide own insights/ideas.

Apply for the job

Do you want to join our team and 10X your career? Then we’d love to hear about you!

2024-05-09T16:19:58.000 2024-06-06T23:59:59.000 Full time TELECOMMUTE Ukraine Applica Agency