PR Manager (USA) at Trueplay

Trueplay is a Loyalty Booster Suite that enables iGaming brands to build lasting customer relationships based on trust and mutual benefit. It features programs that ensure player interactions with iGaming platforms are exciting right from the start.

We offer solutions on three epic levels:

• Acquisition and engagement — CopyStake introduces users to an iGaming website, allowing them to bet alongside their favorite streamers.

• Retention — the Play to Earn and Hold to Earn loyalty programs keep player engagement high by guaranteeing rakeback and distributing a share of the platform’s revenue.

• Brand equity — the tokenization of loyalty points helps transform users’ affinity for a brand into a personal interest in its financial success. In Trueplay’s take on Web3 loyalty, players feel like casino stakeholders.

More than 20 iGaming brands from 18 markets are fostering player loyalty with Trueplay.

Our expanding company is looking for a PR Manager for our new mobile SDK product. You will play a pivotal role in enhancing our brand image, building lasting relationships with the media and stakeholders, and devising innovative PR strategies to drive our company’s success.

Location: USA

It is important for us that you have:

• 3–5 years of experience in a PR role
• Experience with the mobile app industry/SaaS products/Web3 products
• Exceptional written and verbal communication skills: must be able to create compelling narratives and press releases and effectively communicate the company’s mission and goals
• Ability to manage multiple projects and deadlines simultaneously
• Familiarity with PR tools for media list building, press release distribution, and media monitoring
• Ability to analyze and report on PR campaign results, media coverage, and industry trends
• Ability to collaborate effectively with internal teams such as marketing, sales, and executive leadership
• Ability to think creatively and strategically to develop innovative PR campaigns that align with the company’s brand and goals
• Experience managing PR campaigns associated with trade shows, product launches, or other public events. This includes managing press attendance, creating press kits, and coordinating interviews at the event

You will be responsible for:

• Creating and implementing a comprehensive PR strategy to boost brand awareness and reputation
• Aligning PR activities with the company’s marketing and business objectives
• Writing and distributing press releases, articles, blog posts, and other PR materials
• Ensuring content is tailored to various platforms, including industry-specific publications and social media channels
• Tracking the effectiveness of PR campaigns through key performance indicators (KPIs) and media coverage
• Providing regular reports to senior management on PR activities and outcomes
• Managing the PR budget to ensure cost-effective strategies and maximize return on investment (ROI)
• Staying informed about industry trends, competitor activity, and market changes

We offer:

• Full-time remote (8 working hours)
• Location: USA
• 20 working days of paid vacation
• 14 working days of paid sick leave
• Training and development: you will benefit from the experience and assistance of our employees in your professional growth throughout the probationary period
• Corporate events and entertainment
• Competitive compensation

2024-07-30T13:31:15.000 2024-08-30T23:59:59.000 Full time TELECOMMUTE Ukraine Trueplay