Brand Manager at Kooperativ

Key Responsibilities:

Strategic:

• Design and execute brand and communication strategies that align with business goals.
• Collect and analyze feedback to enhance brand and communication strategy.
• Handle internal guides to ensure compliance with brand and communication strategy.
• Conduct market research and analyze competitors, ensuring we’re always one step ahead.

Brand management:

• Improve, maintain, and ensure consistency of the brand voice, visual and verbal identity.
• Develop and manage brand budget, allocating resources effectively to achieve brand management goals.
• Collaborate closely with other departments to ensure alignment with the brand strategy.
• Manage the production of merchandise, collaterals, and souvenirs.

Social media management:

• Take charge of social media management, meet engagement and other metrics.
• Develop and manage a social media budget.

Product management:

• Oversee website improvement and keep it updated.
• Create and improve unique value propositions, and product descriptions, ensuring they resonate with the target audience and distinguish the brand.
• Keep track of the customers’ feedback, needs, and satisfaction rate.
• Initiate, develop, and launch new products and develop existing ones.

Advertising:

• Initiate, develop, and execute advertisement campaigns that effectively communicate the brand’s message and drive brand awareness and engagement.

Team management:

• Build and manage a high-performing brand and social media management team.
• Providing guidance, mentorship, and clear direction to achieve objectives for the team.

Operations:

• Organize and maintain customer database.

Hard Skills:

• 2-4 years of relevant experience in brand management
• Fluency in English (Upper-Intermediate+)
• Excellent understanding of the full marketing mix
• Skilled in managing and executing advertising campaigns.
• Capable of conducting market research and competitive analysis.
• Adept in database management and segmentation.
• Analytical abilities to decode data and turn it into actionable insights.
• Understanding in business development will be a plus

Soft Skills:

• Strong strategical mindset to predict trends and directions
• A creative mindset that thrives on innovation and brand storytelling.
• Strong time-management and organization skills that keep projects, priorities, and partners in perfect alignment.
• A collaborative spirit that’s all about team success and mutual growth.
• A detail-oriented approach to internal and external brand representation.
• Service mind to understand the industry will be a plus.

2024-08-29T11:16:56.000 2024-09-28T23:59:59.000 Full time TELECOMMUTE Україна Kooperativ