CMO / Digital Marketing Director / Acquisition Director at CLARYFI
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Company Overview:
Claryfi is a rapidly growing IT outsourcing company based in the scenic coastal city of Varna, Bulgaria. We specialize in developing cutting-edge digital platforms tailored to the unique needs of businesses. With a strong focus on innovation and adaptability, we’ve established ourselves as a trusted partner for digital operators, known for delivering solutions that foster trust and operational excellence.
Key Responsibilities:
- Marketing Strategy Development: Craft and implement a robust marketing strategy aligned with the company’s growth stages, with a key focus on driving customer acquisition.
- Customer Acquisition Leadership: Lead customer acquisition efforts, leveraging data and insights to drive efficient subscription growth across various channels.
- Media Mix Optimization: Strategically manage and optimize the media mix to maximize acquisition across channels including social media, search engines, influencers, and affiliate networks.
- Analytics Management: Oversee the analytics team to deliver subscriber forecasts, track viewing trends, develop segmentation models, and measure the impact of CRM campaigns.
- Budget Management: Prepare and manage the digital marketing budget, ensuring effective allocation of resources to maximize ROI.
- Team Building & Leadership: Organize, build, and lead a high-performing digital marketing team, motivating them to achieve ambitious goals.
- Competitive Research: Conduct thorough research on competitors, analyze benchmarks, and provide actionable insights to enhance marketing strategies.
- Performance Measurement: Regularly measure and report on ROI and KPIs, making data-driven adjustments to optimize campaign performance.
Requirements:
- Experience: At least 3 years in a relevant marketing role (preferably 5 or more).
- Language Skills: Proficiency in English at B2 level or higher.
- Digital Marketing Expertise: Demonstrated experience designing and implementing successful digital marketing campaigns.
- Analytical Skills: Extensive experience with online marketing tools, data analysis, and working with analytics teams to derive actionable insights.
- Budget Management: Proven track record in effective budget planning and management.
- Technical Knowledge: Basic understanding of web design procedures.
Will be a Plus:
- Media Buying Experience: Experience in buying and optimizing acquisition campaigns, with a strong background in media buying.
- Industry Knowledge: Experience in the iGaming or Crypto industries is a strong advantage.
Benefits:
- Flexible Work Schedule: Full-time position with flexible hours from 9 (10) to 18 (19), Monday to Friday.
- Generous Leave Policy: 20 working days of paid vacation and 12 days of paid sick leave.
- Relocation Support: A comprehensive relocation package to help you settle comfortably in Varna.
- Creative Work Environment: An office setup designed for comfort and creativity, with all the amenities you need for a productive day.
- Culinary Perks: Enjoy daily business lunches featuring traditional Bulgarian and Eastern European cuisine.
- Team Building & Growth: Participate in regular team-building events and take advantage of opportunities for professional growth within the company.
If you see yourself in this role and are excited about the opportunity to make a significant impact, we encourage you to apply.
We look forward to welcoming you to the Claryfi team and working together to achieve our shared goals!
Thanks!
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