Senior SMM Specialist / Lead at MacPaw

We are looking for a Social Media & Community Manager to join the MacPaw team.

The main goal for you would be to design an effective long term social media marketing strategy for one of our products, create a marketing plan, and implement its execution.

Responsibilities

• Design an effective social media strategy to grow overall audience and engagement across different platforms for one of our products
• Create and implement a marketing plan to meet the business objectives and to drive leads that deliver sales
• Social media marketing campaigns performance forecasting, running and results monitoring
• Generate unique and engaging content regarding product and product-related topics (including Instagram stories, Quora, Reddit, etc.)
• Drive and lead conversations regarding product related topics in our community across different platforms
• Drive discussions and help to get user’s insights from one of our products active users loyal community
• Build relationships with influencers and approach them to contribute to the community
• Conduct regular analysis of the audience, competitors, trends, and suggest new ways to reach our target audience
• SMM Team management, including team formation (in case of necessity), creating an effective Team’s workflow and implementation of ongoing improvements into work processes

Requirements

• 3 years in digital marketing or digital marketing function within a B2C company, 2 years in SMM role
• Strong understanding of SMM and community creation best practices
• Impeccable grammar and writing skills – in English, Russian and Ukrainian
• Experience in creating various types of content such as video, infographics, guides, etc.
• Passion for creating great content and research new opportunities
• Good time-management skills for dealing with many SMM platforms at once
• Experience with Google Analytics and working with marketing metrics
• Experience in applications promotion across social media platforms

As a Plus

• Experience in SaaS business
• Experience in team management
• Photoshop and/or Sketch skills

We offer excellent benefits, including but not limited to:

• Outstanding people
• Great conditions for education and development within the company (MacPaw Labs days, conferences, workshops, trainings, etc.)
• Сare about your health (insurance, office gym, paid sick leaves, etc.)
• Work-rest balance support (meditation/sleeping room, 20 vacation days, etc.)
• UX driven office, equipment of your choice
• English courses
• 2 anti-stress cats

Full time MacPaw