Senior Marketing Manager at Вro.careers

Goal:

This role will be responsible for development and implementation of ALL marketing campaigns of the company (paid/non-paid), with main focus on digital channels (email, PPC, social and online media) as well as developing and growing Audubon’s brand.

Job Duties:

• Works in close collaboration with CMO in order to develop and implement Annual Marketing Plan according to long-term Marketing Strategy of the company
• Oversees Brand Strategy, develops and executes annual brand development plan 
• Develops and implements full cycle of email marketing campaigns based on company goals and market analysis to potential and existing customers
• Manages company database of potential, existing and former customers, as well as doctors and clinics (partners with work with)
• Initiates the development and responsible for launch of content campaigns together with content writers/managers
• Responsible for all company’s social media pages and their proper performance (directly or through SMM Manager)
• Provides regular  reporting on all marketing KPIs and campaign activities
• Manages lead generation campaigns with multiple target audiences and coordinates collaboration with Sales/Business Development teams on proper “leads” conversion
• Oversees company website, SEO strategy,  continuous growth and development of it according to Annual Marketing Plans
• Works in marketing automation platforms (e.g. Hubspot, Marketo or others) in order to ensure proper “Customer Journey” and lead generation through inbound marketing instruments
• Oversees regular content production (video/photo) and its proper usage at our social media platforms (YouTube, Facebook, Linkedin)
• Leads market research for the company (market environment, competitors, trends, etc.) as well as research (surveys, polls, etc.) of existing company clients/partners
• Organizes “turn key” company participation and representation at industry conferences. Collaborates with Sales/Business Development teams to generate leads through those events.

Requirements:

• Master or Bachelor degree in Marketing, Economics or Management
• Worked as Brand or Senior Marketing manager for at least 3 years
• At least 5 years of digital marketing experience in a similar roles
• Proficiency (confident user) with at least one email marketing platform (Mail Chimp, Hubspot, SendPulse, Unisender etc.)
• Good people skills and ability to lead teams of 3+ people
• Experience with marketing automation and overall understanding how it works
• Experience in creating “Customer Journey” maps and campaigns implementation according to it
• Deep knowledge of social media and how to grow audience there
• Solid experience of doing digital marketing at global markets (preferably N.America and Europe)
• Knowledge of English at advanced level

The company offers:

• Full-time position in a fast growing business of biotechnology
• Excellent professional and career opportunities
• Open-minded executive management
• Friendly and supportive team
• Intellectually stimulating training from the best providers in the biobanking field 
• Fully paid vacation and sick leave
• Competitive compensation and health insurance

ЗП 2000+ дол.

Full time Вro.careers