Company cabinet

Genesis

Tech (Product)

Kyiv

Verified

Together with outstanding entrepreneurs from Ukraine and Europe, we launch high-tech products that change the lives of millions of people around the world.

Genesis is a Ukrainian co-founding IT company and one of the largest publishers of non-game applications worldwide. Genesis helps entrepreneurs launch technology products in four areas: media, mobile applications, classifieds, and investments. Every month, products of Genesis' businesses are used by tens of millions of people around the world. The total number of downloads has reached 300 million.

25+companies in the ecosystem

4areas of work

2000+employees in Ukraine

3000+employees in the world

#1IT employer in Ukraine (DOU rating, 2020)

3key markets: USA, Europe, Africa

300 milliondownloads

#1partner of Meta and Amazon in Ukraine

Genesis was founded in 2008. Its first product was the Ukrainian social network Connect.ua. However, the project did not become successful. Volodymyr Mnoholietnii and Vasyl Ulianov (the founders of the company) decided to pay attention to the markets of other countries.

First, they opted for an African market. The market was promising because the number of Internet users was growing fast. In 2012, Genesis launched two news outlets on the Nigerian and Kenyan markets: Legit (formerly Naij.com) and Tuko. Nowadays, they are one of the largest mass media in the region. They are managed by a separate company, GMEM. Another Genesis product was Jiji, online marketplace classifieds similar to OLX. It not only became the No.1 marketplace in the region but also bought out OLX's share of the African market. Nowadays, Jiji is an independent business with independent management.

Next, entry into Western markets began with projects co-founded by Genesis company AMO.

It is known as an international IT business that creates stories for millions of users. It was launched in 2017 and created the global entertainment media AmoMama in five years. More than 40 million people from America and Western Europe visit AmoMama every month, as well as several other media projects. As an example, the video production company AMO Pictures has started work on the first feature film in Ukraine since the beginning of the full-scale invasion of russia in 2022.

Since 2019, Genesis has been working as a co-founding company. It means that it helps start IT businesses. It provides resources and supports projects until they become independent. The company offers promising niches and ideas. Only talented people, who have entrepreneurial potential, work in Genesis. They are always ready to launch new projects. Preference is given to EdTech, Edutainment, E-commerce, and FinTech directions.

Currently, OBRIO, Boosters, Universe, SUITSME, Keiki, and more than 20 other technology startups develop in the ecosystem. Some businesses, such as BetterMe, Headway, Jiji, have already grown into full-fledged companies. So, they work independently but remain partners with the co-founding company.

Artem Kopaniev,
COO Genesis

There are no more companies with a structure like Genesis on the Ukrainian market. It is a powerful business ecosystem that has already proven its effectiveness. Genesis has resources and considerable experience in the development of IT projects. There is a unique system of networking and experience sharing in the company. The companies capable of conquering the world are born in this atmosphere.

Mobile apps with millions of downloads

Mobile applications are one of the directions of work in which a lot of businesses of the Genesis ecosystem operate. Let's talk about some of them in more detail.

OBRIO's flagship product is Nebula, an astrological application. It is one of the most downloaded products in the US and UK in its niche. The application has more than 17 million downloads, and more than 250 thousand people use it every day.

The company Universe creates applications for iOS and Android. It also develops its own R&D center. The most famous products are the utilities Scan Guru, Translator Guru, Cleaner Guru, and the educational lifestyle platform Wisey. In four years, a team of 60+ professionals has grown to become the world's third-largest publisher of scanning utilities by revenue.

The startup PlantIn is relatively young, but more than 12 million users have already downloaded its product. The app of the same name, based on ML/AR technologies, helps to recognize 18,000 indoor plants and provides a care plan for them.

Boosters has two main products in its portfolio: sleep improvement app Avrora and language learning app Promova. Both are regularly ranked as one of the five best apps in the App Store and Google Play in their categories in over 50 countries worldwide.

“I started working in Genesis eight years ago as a Junior Analyst. First, I headed up the Mobile App Development Team. Next, I became BetterMe's CPO. However, the most significant manifestation of self-realization for me was launching my own business in the ecosystem. Genesis gathers the best people. So, it is possible to complement and adopt the experience, practices, and energy of professional and motivated people. The company culture promotes a constant search for new ideas and achieving results.

The co-founding structure provides infrastructural support for businesses. It means that the founder can worry less about legal support, finances, accounting, partnerships, etc., and focus on growing his/her business, finding the best people for the team, and achieving results. That's why Genesis is a special environment for creating new businesses which so far no one has managed to recreate, at least in Eastern Europe."

Mykhailo Halian,
CEO of Boosters

Rules of work and values of Genesis

Even though more than three thousand people already work in the company and partner businesses, the “umbrella” structure helps to preserve the startup spirit in the teams. The company's values contribute to it. There are only five of them:

focus on the result;
commitment to high standards;
entrepreneurial spirit;
speed;
the ability not to give up.

However, ecosystem startups often have their own slightly changed corporate culture and use their own values. Each team has its own pace, atmosphere, key goals, and corporate benefits.

Typically, all employees work in three- or six-month intervals called episodes. At the end of the period CEOs of startups and the heads of departments sum up, show the results, share goals and plans for the future. Such summaries remind everyone how exactly he/she is involved in the common result.

Working conditions in Genesis

After the start of the full-scale war, the team worked remotely from different parts of Ukraine and abroad. In Warsaw, they even rented an office for 200 people. It was not difficult to reorganize the work because all online processes have already been honed in two years during the pandemic. Therefore, wherever people who wish to work in Genesis live, the company is always open to dialogue and cooperation.

If you live in Kyiv and like to visit Podil, a cozy Genesis office will always wait for you. It is located five minutes from Taras Shevchenko metro station. Employees who work from the office can order food from one of the corporate suppliers. There is always a lot of fruit in the kitchen: tea, coffee, juice, and snacks. You will never be hungry 🙂

You can also use the services of a corporate doctor or visit a massage session in the office. Every employee has health insurance. It includes, in particular, vaccination against seasonal diseases — influenza and COVID-19.

Yanina Volovik,
Internal Communications Lead

I would like to work in an office because there are all the conditions for productive work: a comfortable workplace, a sufficient number of rooms for negotiations, and a reliable bomb shelter in case of an air raid siren. Live communication is a great advantage for professionals who have to generate new ideas every day. It is cool to have a team with whom you can brainstorm, solve complex problems, have lunch and chat. Speed in making decisions, developing ideas, and agreeing on anything is a bonus.

Educational projects for everyone

In order to stimulate the development of IT products in Ukraine, the company invests heavily in education. The Genesis Academy team creates educational programs in more than 12 areas of the product IT business. These are specialized courses, thematic weeks, and two-day hackathons. Genesis also invests in work with universities. For example, this year, students of 60+ Ukrainian higher education institutions will be able to take the course Creation and development of IT products which was launched jointly with the Ministry of Digital Transformation, Ministry of Education and Culture, and the Kyiv School of Economics (KSE). In cooperation with Meta, Amazon Web Services, Horizon Capital, F1V, and AppsFlyer, the company organized an international course for IT entrepreneurs and heads of technology businesses — Genesis Startup Academy 2.0 together with Meta.

Specialists usually look for relevant information and life hacks on Google or in books. In Genesis, the employees have one more option — to write in the chat of the profile community. These are communities of specialists in a certain field where IT specialists share experience and find answers to complicated questions.

Nowadays, the company already has 11 profile communities that unite more than 1,300 technical and non-technical specialists in such areas as Recruiting, Product, PR, Design, Analytics, Marketing, QA, Back-end, Front-end, GameDev, and DevOps.

Anastasiia Cherednichenko,
Community Manager

Thanks to the professional community, employees can realize a lot of their own goals. For example, broaden experience, develop a personal brand, build useful social connections, and achieve CRI faster and easier. At the same time, the communities have clear business goals: to influence the work of employees through mutual learning and to increase the experience of Genesis businesses matching the best indicators of other projects in the ecosystem.

If necessary, employees can also attend one of the corporate schools in order to improve, for example, managerial skills or soft skills. The employees are always welcome to take courses. Ecosystem companies compensate (fully or partially) for courses, pay for participation in conferences and subscriptions to professional resources, and offer their own libraries. They can find only up-to-date information there.

Employees of Genesis take full advantage of having a rest

The company does not have a rigid schedule, so night owls and morning larks are allowed to organize a work schedule on their own. Every minute worked in the company is not counted. The result is the main thing that is always taken into account. Everyone has 20 days of paid vacation per year, as well as unlimited sick days.

Previously, corporate events were often held on New Year's Day and the company's birthday. The COVID-19 pandemic changed everything. The loud parties switched to the format of chamber team buildings: someone liked board games, someone liked an art-house movie, and someone liked team lunches. Nowadays, all corporate events are focused on the assistance of the Armed Forces of Ukraine. Lately, a charity stand-up was organized. Employees had the opportunity to raise funds for a drone for the Armed Forces. It is worth taking into account that Genesis consists of several companies. Each of them may have its own unique traditions and benefits.

Support for Ukraine since the first days of the full-scale war

Genesis and ecosystem companies condemned russia's full-scale invasion of Ukraine and joined in supporting Ukraine. They made donations to the Come Back Alive Foundation and to a special state account to support the Armed Forces of Ukraine, took part in the fight on the information and cyber fronts.

At the beginning of the war, the charity foundation Genesis for Ukraine was launched. It is intended to help employees, their families, and friends who joined the ranks of the Armed Forces of Ukraine and defend the country from the aggressor. As a result, $1.5 million was raised.

Anastasiia Kladova,
head of the Genesis for Ukraine Foundation

With the help of the Genesis for Ukraine foundation, Genesis provides soldiers with equipment, ammunition, medicines, and other things needed at the front line. We always try to look for different ways to help. The Foundation is more than a job. We see colleagues, next of kin of our employees in the army, and understand the importance of our help. Armor and medicines save lives, optics and equipment make the army more efficient, and the country, accordingly, stronger.

To ensure the safety of its employees and their families, Genesis developed an all-out war contingency plan ahead of time and briefed employees on possible scenarios. Unfortunately, preparation was necessary. Within the last days of February, all employees (together with their relatives and pets) were able to leave the capital and other regions and move to the west of Ukraine, where temporary housing had already been booked.

The team returned to work after two weeks because everyone understood how important the economic front was. There weren't any war-related layoffs in Genesis. The project teams and partner companies continue to be paid on time and in full.

How to become a part of Genesis

Over the years, Genesis has developed a single hiring process that is used by all companies in the ecosystem. Before entering the company, the candidate usually goes through five steps:

Primary screening. A few questions after receiving the CV allow HR to create a minimal portrait of the candidate before the interview.
Interview. Getting to know the manager.
Testing. This step allows the company to assess the professional skills of the person. The candidate can understand whether the vacancy is suitable for him/her and what tasks he/she will have to deal with.
Bar raising. An employee from another business in the ecosystem communicates with the candidate. He/she additionally checks whether the candidate fits the company's values and career ambitions. In Genesis, people are often hired for the foreseeable future. The employees who become proficient in their sphere of engagement quickly can lead teams or departments in a year or two. At this step, it becomes clear whether the candidate fits in with Genesis or not.
Collection of recommendations from previous employers.

Such careful selection allows hiring specialists who will not only be ideally suited to a specific position but also will be able to keep up with the pace of the company’s routine and immerse into the atmosphere of a specific business and grow with it. If a person is ambitious and energetic, he/she can quickly reach a leadership position. Promotions are given to those who, from the first day, show concern, act decisively, and are not afraid to be responsible for results.

The company's employees often become the co-founders of new businesses. Several heads of ecosystem startups got a job in Genesis. They were able to convince the management of the prospects of their ideas. That is why entrepreneurship is one of the core values of Genesis.

Genesis has its own IT school. It's a course on creating and developing IT products. I got there completely by accident and saw it as a cool opportunity to spend the summer. At that time, I worked in the internal audit of Raiffeisen Bank and was good at either IT or marketing. Six months later, I got a job at the company. I was offered to join a media startup.

I started my career as a junior marketer working with the purchase of traffic for various media projects. Six months later, I became a manager and managed the process of creating various videos on YouTube. Then, I got the position of CEO and started creating educational applications for children.

The Genesis ecosystem values trust and the ability to challenge yourself and your team. It is essential not to be afraid and not to stop because we are building world-class businesses.

Inna Maksimenko,
CEO of Keiki

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