Digital Advertising Specialist for ClearVPN at MacPaw

At MacPaw, we believe humans and technology can reach their greatest potential together.

MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.

ClearVPN is one of our newest products, launched in 2020. It helps users access any content, secures their online interactions, provides them with ready-made shortcuts, and selects the best network solutions.

ClearVPN works on multiple platforms (macOS, iOS, Android, and Windows) and can connect up to 6 devices per account. Our team has reinvented the VPN in terms of both design and user experience, making an app you’d love using, that helps enjoy online interactions rather than focusing on complex tech details and server picking.

In this role, you will:

• Manage advertising campaigns to reach product goals aligned with marketing strategy.
• Create and manage ad campaigns according to channel strategy to reach product goals.
• Launch new localisations (Apple Search and Google).
• Determine ways of addressing ad to target audience (targeting methods, the content of ad material) to increase campaign effectiveness.
• Monitor metrics of ad campaigns to identify deviations, and timely implement adjustments to ensure goals achievement and campaign effectiveness.
• Prepare (or request from analysts) regular reporting on campaign performance to keep track of current state, and plan future activities for product goals achievement.
• Keep abreast of emerging advertising market trends to increase the channels’ efficiency and upgrade ad tools if needed.

Skills you’ll need to bring:

• 2+ years experience in digital advertising marketing with SaaS products, mobile, on Tier-1 markets.
• Strong experience with Apple Search Ads.
• Strong experience with Facebook, Instagram, and Google ads (search).
• Strong analytical skills to track campaign performance, analyze metrics, and generate useful reports that inform decision-making
• Experience in hypothesis validation and running A/B tests.
• Communication skills in English.
• Ready to work in an energetic startup environment.
• Familiarity with VPN, cybersecurity, and privacy communities and markets.
• Passion for technical things, and knowledge of technical trends.
• The ability to adapt to rapidly changing conditions.

As a plus:

• Experience in the promotion of cross-platform products.
• Experience with TikTok ads.
• Work with Splitmetrics and AppsFlyer.
• Deep understanding of working in a highly competitive zone

What We Offer

• We are a Ukrainian company, and we stand with Ukraine against russian aggression

  We maintain workplaces and salaries for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war.

• Hybrid work model

  Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process. We also rent space in the Promprylad Coworking in Ivano-Frankivsk and reimburse the costs of renting a coworking space in any other city. If you decide to work at home, we cover the costs spent on your workspace organization: portable power stations, power banks, etc.

• Your health always comes first

  We guarantee life insurance starting on your first working day. Besides, we cover 100% of your medical insurance costs and 50% for your dependents. We also cover dental and massages and offer a 50% refund for psychotherapy.

• Flexible working hours

  You can choose a schedule that is comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.

• Space to grow both professionally and personally

  Whatever your dreams and aspirations are, we got you. Education budget, annual development reviews, free English classes, and regular lectures. We also offer personal coaching with organizational coaches.

• Teams we are proud of

  We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.

• Office designed for people (and pets)

  Our office has it all. A spacious workplace with enough room for sitting up, lying down, and running around. A gym for recreation, fitness, and yoga. Cozy kitchens with coffee, snacks, and lunches. Sleeping/meditation rooms. A terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).

• Time-off policy that covers life’s needs

  20 vacation days, unlimited paid sick leaves, xDays (2 days a month to work on side projects), days for personal time-off designed to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.

• Join social initiatives with MacPawCares

  MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in and spend up to 24 working days per year making the world a better place.