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Gemini Photos is an iOS app that uses a smart machine learning algorithm to quickly remove photo clutter, similar and duplicate pictures from their device. We at GP do a lot of cool and weird things, constantly experimenting and exploring. Now our marketing communication needs fresh ideas, so we are looking for a SEO Specialist with strong expertise in content projects.
You will join the Marketing team within Gemini Photos that is now operating at near peak creative production capacity. There are 6 people in Marketing: Product Marketing Manager, PPC specialist, Copywriter, Designer, Content Marketing Manager, and Motion Designer. And the whole Gemini team is comprised of 14 people, including Product Manager, 3 Developers, 2 QA engineers, Product Designer, and Analyst.
We are looking for a team player driven by results (the result for us is how your input resonates with actual app users) and who is not afraid to fail (because you are going to experiment a lot).
We need you to develop and implement SEO strategies for our website.
Your first steps in this position will understand how the product works and what problem it solves, аnalyze, and understand how product marketing works in Gemini Photos. Then you’ll review and analyze our current materials and analytics and boost our SEO performance as part of the overall marketing creative production process.
The Gemini Photos marketing does not have any borderlines and in this position, you would have the opportunity to ideate & create even the wildest things in terms of communications.
Responsibilities
Develop and execute successful SEO strategies
Conduct keyword research using various tools (e.g. Keyword Planner, Ahrefs)
Optimize website content
Collect data and report on traffic, rankings and other SEO aspects
Research and analyze competitors
Review technical SEO issues and recommend fixes
Research and implement search engine optimization recommendations, review implementation
Direct off-page optimization projects (e.g. link-building)
Follow SEO trends and stay up-to-date with new tools and practices, collect and analyze data and results, identify insights to maximize SEO ROI
Requirements
Proven SEO experience in content projects
Vast skills in keyword research and competitor analysis
Excellent knowledge in SEO and information architecture
Experience in SEO localization
Proficient in link building
Command skills in technical and on-page SEO
Working knowledge of HTML, CSS, and JavaScript development and constraints
Familiarity with relevant SEO tools (e.g. Ahrefs, Screaming Frog, GSC, etc.) and web analytics tools (e.g. Google Analytics, Hotjar, Tableau)
Familiarity with the latest trends and best practices in SEO
Advanced level of English
As a Plus
SEO experience of work in content projects from scratch
We offer excellent benefits, including but not limited to:
Outstanding people
Great conditions for education and development within the company (MacPaw Labs days, conferences, workshops, trainings, etc.)
Сare about your health (insurance, office gym, paid sick leaves, etc.)
Work-rest balance support (meditation/sleeping room, 20 vacation days, etc.)
UX driven office, equipment of your choice
English courses
2 anti-stress cats
Job information
Published: 28 липня 2020
Up to: 31 серпня 2020
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We are a growing team of developers, designers, and IT-professionals who love what they do. If you are as passionate about making good products, we’ll be thrilled to have you on board.
We value happiness and satisfaction above all, so we try our best to enjoy full comfort at work. You’ll have no fixed hours or task overloads here. Creativity, inspiration, solidarity — that’s what MacPaw is about.
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