Email Marketing Manager at Terrasoft Ukraine

Terrasoft, a premium vendor of process-driven CRM software for marketing, sales and service, is looking for an enthusiastic and skillful Marketing Manager who is able to take the lead with our email marketing strategies. In a nutshell, you will run Creatio’s email marketing campaigns end-to-end, managing email databases, creating newsletters and building our brand.

The Email Marketing Manager role’s routine will consist of the following:

• Develop, execute and manage extensive email marketing campaigns to ensure business goals are met and emails have a high open rate and CTR
• Manage trigger email campaigns throughout the customer lifecycle to maximize engagement
• Report on KPI and track key email marketing metrics such as sender score, deliverability and sender reputation, etc.
• Create email content; design and implement desktop and mobile-friendly HTML email templates
• Partner with key stakeholders across the business (i.e. Digital Marketing, Inbound Marketing, Content, Product Marketing, Events, etc.) to implement, optimize and iterate on marketing efforts
• Influence planning and developing multichannel marketing campaigns to support key marketing goals, create marketing materials and manage communications with third parties to ensure proper campaigns implementation

Key Skills and Qualifications:

• 2+ years of experience in email marketing
• BA/BS degree or equivalent
• Proficient in setting up and leveraging email marketing automation platforms, ESPs
• Proficient in Google Analytics, CRM, HTML/CSS, A/B Testing, Excel
• Data driven mindset
• Excellent written and spoken communication skills
• Highly organized and self-directed

Full time Terrasoft Ukraine