Marketing Manager в CAPS Business School

CAPS currently looking for a full-time enthusiastic Marketing Manager to join our growing company.

What does a Marketing Manager do?

• Analyzes the market of business education in Ukraine as well as competitors’ landscape, industries split and segmentation for further positioning. 
• Analyzes data accumulated throughout NPS forms and in-depth interviews with CAPS’ respondents for marketing purposes.
• Initiates and takes ownership of the creation, implementation, and ongoing development of a marketing multi-channel strategy.
• Creates and distributes relevant and engaging content and/or hires and communicates with different contractors for that purpose.
• Together with the team, conducts and promotes events.
• Creates and coordinates the implementation, of digital marketing strategy (SMM, SEO, PPC, content and email marketing).
• Searches for partners and organizes collaboration with them.
• Takes responsibility for allocating and reporting marketing budget to the stakeholders.
• Collaborates with other CAPS departments:

1. Product Development Team to ensure the content and education format match a positive CE scenario;
2. Sales Team to make sure reps operate with qualitative inbound funnels are supported with marketing kit, and properly communicate back to marketing how the field resonates the offering;
3. Research Team to decompose the screened customer experience for reconsidering and ameliorating CAPS’ offering;
4. Producer to ensure the best coverage for CAPS’ lecturers, their promotion, PR and marketing activities. 

What do you need? 

• Previous experience in Senior Marketing position, at least 2 years.
• Hunger for challenges, passion for education and business.
• Great team player.
• Solid digital (Facebook, Instagram, LinkedIn Ads, Google Ads, SEO, etc.) and content marketing skills.
• Fluency in Russian & Ukrainian is essential. Upper-intermediate level in English.

What do we offer?

• Comfortable and modern office. We care about comfortable working conditions and unlimited coffee.
• Variety of knowledge sharing and training opportunities. We are ready to invest resources in the development of each employee. Our colleagues have the opportunity to attend courses and conferences, read and order books in our library.
• Great professional team and friendly environment.
• Interesting tasks, not limited by job descriptions.
• Opportunity to develop professionally, participating in the implementation of interesting and complex projects, as well as taking personal initiative.

Full time CAPS Business School