full-time
hybrid, office
Київ (Україна)
senior, top
upper, advanced
Гібридний формат роботи
In-office format
Київ (Україна)
Вакансія закрита
Здається, ви трохи запізнились
Скоріше за все, ця вакансія закрита, бо вже зробила чиїсь понеділки щасливими.
Але не засмучуйтесь — у нас є що вам запропонувати!
Подивіться інші відкриті можливості на сайті.
The British International School Ukraine is looking for full time Senior Marketing Manager.
Liaises with:
Internally: Senior Management
Externally: students, parents, groups and organisations within the wider community including partners and media.
Job Purpose: Senior Marketing Manager is key role at conveying and promoting the school’s mission, vision and brand stories internally and externally, thus generating positive word-of-moth, building a loyal parent, student and teacher base and conquering the hearts & minds of our potential customers. You will work closely with senior leadership team to shape a school’s image and values, as well as define the marketing strategy and campaigns communicate them to the public.
Key Responsibilities:
Marketing & brand strategy
Lead on marketing and brand strategy including establishing effective budgeting, execution and performance measurement frameworks.
Be the brand champion and continuously convey brand’s mission, vision and values in different touchpoints.
Continue working on customer value proposition, messaging and persona refinement driving insights via social media listening, consumer interviews, survey and trend analysis.
Come up with innovative and creative ideas to develop new channels.
Develop a weekly report of all marketing activities and a Marketing Dashboard with the main KPIs.
Marketing campaigns
Lead on development on multi-channel campaigns delivering highly creative concepts, impeccable on-brand execution and commercial results.
Create a process to effectively execute campaigns leveraging the agencies and freelancers.
Organize offline and online events to attract new and retain existing customers.
Work with faculty the Head of Schools and Directors to communicate key messages to parents and students.
Creatively collaborate with designers and video editors to design needed graphical materials.
Channel management
Manage company’s websites via CMS, create new pages, improve existing content as well as come up with conversion rate optimization initiatives.
Manage the CRM and all email marketing activities of the group.
Come up with paid search, social media and partnership opportunities to drive student enrolment.
Customer funnel
Work to deeply understand the overall customer journey and customer funnel assuring that brand is communicating effectively at every stage.
Create customer funnel reporting and measuring conversion.
Coming up with the initiatives to increase the conversion on different stages of the customer funnel.
Key requirements:
Minimum 10 years of experience in marketing, preferably in an international company
Digital marketing skills and experience
Bachelor’s degree in marketing, communication, PR
Proficiency in Ukrainian and English
Experience managing a team
Experience working with other departments
Outstanding creativity and strong communication skills
Ability to work effectively with agencies and freelancers
Excellent time management and organisation as well as project management skills
Positive outlook and can-do attitude
To apply for the role, please attach your CV and cover letter highlighting your relevant marketing management experience.
*Please note. Our school is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Applicants must be willing to undergo child protection screening, including checks with past employers and the Police check.
BISU — це міжнародна спільнота, що пропагує навчання протягом усього життя. Школа міцно закріпила репутацію привітного середовища, де піклуються про вас та передусім орієнтуються на якість. BISU фокусується на досягненнях, високих показниках академічної успішності та освітній програмі, що є обширною, збалансованою та розробленою з урахуванням індивідуальних потреб дитини.
На жаль, ця компанія ще не має повного профілю на Happy Monday
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